Business Leader, Community Advocate, Mayor
I enjoy turning seemingly impossible tasks into reality. Whether building a coalition of unfamiliar partners, directing a multi-million dollar campaign, or helping a small business owner launch an idea, I love utilizing my leadership skills in communication, strategic planning, public relations, program coordination, and economic development for the greater good.
I graduated with a degree in English and also studied Spanish abroad. Language studies fostered my passion for effective communication. My love and vision for Goshen led to my career developing successful strategies for businesses, municipalities, and individual clients in the public and private sectors.
I’m an unrelenting believer in “solving for yes.”
My Work Experience
City of Goshen
Goshen, Indiana (June 2023 – present)
Gina serves as the city’s chief executive officer, overseeing its day-to-day operations and administration. She is also the city’s chief representative and advocate, working to address the needs and concerns of Goshen’s residents and businesses while collaborating with local government departments and agencies to promote the city’s growth and development. Her leadership and decision-making play a crucial role in shaping the quality of life, infrastructure, and economic well-being of the community.
Since coming into office, Gina led Goshen’s 20 departments and administrators through strategic planning for the 2024 budget, negotiated with the City’s three city unions, initiated preliminary steps to establish public safety training in partnership with Goshen High School, established a neighborhood liaison team, and taken immediate steps to bolster the City’s technological infrastructure and digital security.
Partner, Chief Executive Officer
Eyedart Creative Studio
Goshen, Indiana (2011 – 2023)
Eyedart Creative Studio is a full-service marketing agency based in Goshen. The company is committed to improving the lives of clients and local communities. Eyedart works with regional educational, nonprofit, event, and corporate clients.
Gina is Eyedart’s Creative Strategist, developing marketing plans for organizations and overseeing their implementation. Gina works with each client to develop a plan customized to suit individual organizational needs, budget, industry, and resources. From planning, she transitions clients into implementation via the Eyedart team, including brand development, graphic and web design, SEO, advertising, grant writing, fundraising, social media management, event management, photography, and videography.
Gina and her Partner and Eyedart founder, Ben Stutzman, seek clients who share their commitment to community enhancement, entrepreneurship, and the creation of innovative products and services.
Gina joined Eyedart Creative Studio as a Partner in 2011 to expand the company’s marketing and event production services. Between 2011-2018, she grew company profitability by 370% and increased client portfolio by 317%.
Director Of Communications
Lucid Energy Technology
Goshen, Indiana (2008 – 2011)
Structured Lucid’s public relations, lobbying, and communications strategy. Led all aspects of Lucid’s public affairs.
Gina initiated strategic lobbying efforts to build relationships and promote Lucid’s wind and water-powered turbine technologies with state and federal policymakers. Developed print and electronic marketing materials for the company. Cultivated alliances with significant funding organizations to procure investments.
Raised more than $1.5 million writing successful
Director Of Communications
Nappanee, Indiana (2007 – 2008)
Directed all aspects of Terra Group’s internal and external communications and marketing strategies, including print, web, electronic communication, and media relations.
Gina completed and implemented the corporate branding transition. Developed major marketing campaigns to increase sales. Prepared and implemented sales strategies and developed and designed all marketing materials. Conceptualized and implemented successful public relations and media campaigns.
Director of Communications
Keystone RV Company
Goshen, Indiana (2004 – 2007)
Conceptualized and developed an entirely new communications department for a $1.2 billion company.
Gina developed processes and controls to improve communication with consumers and automotive dealers. As director, she supervised staff and all aspects of internal and external print, web, and electronic communications.
Coordinated the production of marketing collateral and supervised freelance writers, advertising consultants, project managers, and designers to ensure the company produced all projects on time and within budget constraints. Gina developed a competitive bidding process for printers, saving the company 25% in printing costs in the first year of implementation. She overhauled the corporate website to create a site that became the industry standard and tripled sales leads.
Director of Operations
Goshen, Indiana (1996 – 2004)
Gina oversaw programs and operations for the residential care facility for 50 adults with developmental disabilities. Supervised over 30 staff members and conducted marketing, fundraising, promotion, and quality assurance activities. She reported directly to the CEO and Board of Directors.
Wrote successful grant applications. Served as a representative and public speaker at local and national conventions, church, and civic organizations. Developed curriculum, workshops, and training for staff and volunteers. Redesigned programs to secure state and federal Medicaid funding. Increased the number of clients served to the highest in Goldenrod’s history.
2007 – 2023
Co-Founder, Downtown Goshen, Inc.
Founder, Goshen First Fridays
In 2006, Gina co-founded Downtown Goshen, Incorporated, to design and implement a successful marketing and events program for downtown Goshen, Indiana, which included creating the First Fridays program. Gina’s initiatives attract tens of thousands of new visitors and generate more than $1.5M annually in consumer spending in the downtown district during 15 annual event days, involve hundreds of area businesses, and coordinate the efforts of hundreds of volunteers. Today, Eyedart Creative Studio (Gina’s former company) continues to manage and oversee Goshen’s First Fridays program.
During her tenure at DGI, Gina built relationships with key stakeholders in business, civic, and government groups, increasing donor funding from zero to more than $250,000 annually. At the same time, the downtown programs contributed to an increased sales volume for downtown businesses and full occupancy rates. Several regional municipalities have duplicated her model, and she’s consulted other communities to develop similar programs.
March 2019 – Present
Board Member, Interra Cares Foundation
Cause: Education and economic empowerment to enhance the quality of life and lift those in need within the communities served by the credit union.
She joined the Foundation in 2019 to expand Credit Union support to populations in our community with the most significant financial needs.
March 2018 – Present
Board Member, Interra Credit Union
Cause: Banking and Finance for 85,000 Credit Union Members
Gina’s primary responsibility is to provide strategic guidance and oversight to ensure the financial institution’s long-term stability and success, representing the interests of its members. Her role includes making informed decisions on policies, financial matters, and the overall direction of the credit union to promote its mission of serving members’ financial needs effectively.
2014 – 2015
Steering Committee Member, South Bend – Elkhart Regional Partnership
(Formerly Regional Cities of Northern Indiana)
Cause: Economic Development
Served on a committee of community leaders who developed a successful three-county (St. Joseph, Elkhart, Marshall) coalition and application for $42M funding from the State of Indiana Regional Cities program. The coalition aimed to ensure our region is recognized for our world-class higher education resources, community partnerships, superior access and connectivity, and high-performing communities.
2009 – 2017
President, Goshen Theater Inc.
Cause: Arts, Historic Renovation
Established a 501c3 to revitalize Goshen’s historic theater. Successfully procured over $4M in grant funds to begin renovations and launch operations.
2016 – 2017
Grant Committee Member, Well Foundation
Cause: Health and Wellness
Served on a grant review committee to make recommendations to the foundation for grantee funding requests. Served on a grant review committee to make recommendations to the foundation on funding requests submitted by grantees, including initiatives to reverse and prevent childhood obesity and improve the well-being of senior citizens by maximizing vitality and independence.
2015 – 2017
Entrepreneurship Board Member, Startup South Bend – Elkhart
Cause: Economic Empowerment
Served on the board to enhance the growth of entrepreneurship in Saint Joseph, Elkhart, and Marshall counties.
2011 – 2012
Co-Chair, Tourism Product Development Council, Elkhart County
2009 – 2011
Steering Committee Member, Lerner Theatre Revitalization Committee
Cause: Arts, Historic Restoration
Supported the campaign to restore the Historic Lerner Theatre. Assisted with campaign promotion, marketing, public relations, events, and the ultimate launch of the renovated facility.
2009 – 2012
Executive Committee Member, Horizon Project
2005 – 2006
Board member, Face of the City
2004 – 2010
Director, Goshen Open Studio Tour
2004 – 2008
Board Vice President, Goshen Farmers Market
2001 – 2004
Coach, Goshen Youth Soccer Organization
1996 – 2000
Volunteer Caregiver for adults with developmental disabilities
Assisted with daily living skills with three adults diagnosed with developmental disabilities and mental health diagnoses. Assisted with medication, nutrition, exercise, household care, physical care, job support, and community engagement.
Principles and Techniques of Fundraising
IUPUI School of Philanthropy
Bachelor of Arts, English
Certificate of Completion, Spanish Immersion Program
Centro Linguistico Conversa
San José, Costa Rica
Spanish (basic level)